We found, through research, the typical conventions of advertisements from the pop genre. We chose, again, to use bright colours as well as the black background that we had used in our digipak. We wanted the styles to be similar, so that they would appeal to the same audience.
The name of our artist is written in a large font across the top of the page - this was so that it stood out, as we considered it to be the most important part of an album or advertisement. We also found that similar advertisements used the same logo as that of the digipak design, so we incorporated this into our design.
We chose to write brief points, which highlight the main features of our digipak. This would appeal to the audience, making them want to buy it.
We thought the price of the album would be important for the viewers, as well as using the recognisable logos from well known stores that would sell our product.
We also included the record label and website information at the bottom of the page in a smaller font, as we found this was present in many existing advertisements.
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