45% of people asked had heard of the song, but only 15% had seen the video. This means that it's a popular song, however it would be worthwhile doing a new version of the video as not many people had seen the original.
There might be a slight bias to our questionnaire, as 90% of people asked were aged 16-25. If we were to do the questionnaire again, we'd try to ask a wider variety of ages.
The Kenny Loggins forum were very useful in helping us with target audience research. They told us that the majority of users were female, and they'd all be interested in a remake of the Footloose video.
Where is your storyboard, animatic, early drafts of the digipak, shooting schedule, location shots etc. You are getting really behind! I know you have done most of these but you must get the on the blog NOW!
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