Our Final Music Video - FOOTLOOSE!!! :)

Credit ‘‘Footloose’’ performed by Kenny Loggins (p) 1984 Sony Music Entertainment

It's taken us a while to upload it to our blog, because of technical problems... But it's finally uploaded!!!

Advertisement for our Digipak

We found, through research, the typical conventions of advertisements from the pop genre. We chose, again, to use bright colours as well as the black background that we had used in our digipak. We wanted the styles to be similar, so that they would appeal to the same audience.

The name of our artist is written in a large font across the top of the page - this was so that it stood out, as we considered it to be the most important part of an album or advertisement. We also found that similar advertisements used the same logo as that of the digipak design, so we incorporated this into our design.

We chose to write brief points, which highlight the main features of our digipak. This would appeal to the audience, making them want to buy it.

We thought the price of the album would be important for the viewers, as well as using the recognisable logos from well known stores that would sell our product.

We also included the record label and website information at the bottom of the page in a smaller font, as we found this was present in many existing advertisements.

How our Digipak is going to work...

For the inside of our digipak we decided on a similar colour scheme and to include silhouettes of the ''artist'' in stances representing dancing. We wanted it to look slightly different to the front and back covers, but still in keeping with our chosen genre - pop. We kept the original colour palette but enhanced the brightness. We used the same type-face for the artists name ''Kenny Loggins'', which we chose to position over both sides, cutting the name in half.

The CD will slot into the right side of the inside; acting as a flap or pocket. The left side will do the same job, but used for the dvd, or booklet.

Treatment

After researching and analysing existing music videos within the same genre (pop), and taking on board the various conventions. We collectively decided as a group that we would make a modernised version of Kenny loggins footloose. Using ideas of our own along with inspiration from other videos we have analysed will help us create a successful modernised version compared to that of the original.

This will result in us making a music video to fit the conventions of that of a pop genre. As the video was released in 1984 our video would have to be modernised significantly to the original version in regards to mise-en-scene and other conributing aspects. In regards to our editing the pace and timings will have to change throughout to fit the face paced song, with a variety of shots and editing tachniques ( cuts, fades etc) We will edit our video on final cut enabeling us to achieve this .

For our video we decided to have various mise-en-scenes, from kitchens/stables to our the main singer in a studio setting. This video is where we will need to consider the multiple narratives and characters, as we have collectively decided upon numerous of characters/narrative we have done this to make the video more convincing as we wanted the song to reflect peoples reactions when hearing the song, showing a true representayion of what it would be like for people listening to it in our video. This will result in us taking into consideration our video having many different mise-en-scenes which will vary with each character, not only with each individual character but also with the main peformer in a studio setting, this is a important part of the video as it’s the only break you have from the narration and is just merely a male standing and peforming which is in contrast with the upbeat/physical roles. This is where we will take full avantage of our editing skills to encorperate not only a wide range of characters to the fast pased beat but also a main solo peformer. The pace will be very upbeat like other music videos we analysed within the same genre as the pace quickens throughout the song the smaller the cuts of each character will become along with their actions becoming more intense (dancing etc) This will be done via editing we will do this to intensify the song and show the characters really getting into the music.

The lighting we will use will mainly be false due to most of our character being in indoor settings, this will come from the surrounding lights. The light will not be focused soley on a charater however as we want the setting to look as natural and spontaneous as possible, there should however not be a problem with lighting due to the windows etc. In regards to lighting of the studio we have decided to have the preformer against a black background, this is in contast to other vibrant scenes previously seen throughout the video. This will make the audience focus more on the perdominant peformer. The lighting will come from studio lighting focusing on the male peformer, however the light won’t be overpowering as it needs to keep in keeping with other shots. The variation may be too much if we focus to much on the solo performer.

The reason the treatment is was uploaded later than planned was due to technical difficulties. It had been completed before the uploaded date.

Final Digipak Design

Editing Complete

We have now finished the editing process and have completed our final music video. This was on schedule as we collectively allocated ourselves the deadline of the 4th February to have all editing completed.

Even though editing was completed to our allocated date we did experience difficulties. The main obstacle that occurred was the contrast of colour in scenes. Some of the scenes we had filmed had a blue tint present this was due to one of the cameras being set to night shot mode as apposed to day mode. As one of the cameras wasn’t set to the correct mode (night mode rather than day) it resulted in a contrast in colour throughout. Therefore the quality of the video was to a poorer standard, as a result a time consuming process had to be undertaken when editing the colour of scenes.

It can be easily established from the shot comparison bellow the colour correction in the shots from the left in comparison to shot on the right.

Shot Comparison - colour correction