In an attempt to achieve a larger target audience, we decided to use an older, well known song which might appeal to an older audience. Rather than choosing a typical contemporary song that only people of a younger generation can relate to.
We chose 'footloose' by Kenny Loggins.
The narrative of our music video follows the lives of several characters (depicting each of them at work). We made sure that the characters varied in age and gender - so as to make our video appeal to a wider audience.
I think we achieved this, particularly by including older character; of which older people are given the chance to relate to.
The comical approach to our music video will also mean appealing to younger audiences, like children, who should find some of the individual characters funny.
i have read your posts and feel the idea behind you choosing to use the song 'Footloose; is a valid reason. i like the fact you have looked in depth about those reasons and researched what could work for a whole variety of age groups instead of just a solid target audience. i also agree with your commercial purpose, so that younger age groups will enjoy the video and the characters in it.
ReplyDeleteYou have obviously thought about what your doing and have a solid idea to work with.
You haven't actually evidenced your target audience. Have you just picked one out of the air?! What audience research have you done? You need to talk to me about this
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